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Optimizely Development Services

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Build Personalized and Scalable Digital Experiences

Create high-impact digital experiences with Optimizely, a leading headless CMS. With deep expertise, we turn strategy and optimization into measurable business results.

As an Optimizely Partner, EXLRT delivers custom CMS solutions built to support and scale your business.

Optimizely advantages

Why Optimizely?

Optimizely CMS enables business to unify, easily create, manage and optimize content. When implemented correctly, it empowers teams to move faster, personalize at scale, and make data-driven decisions.

With Optimizely, enterprises can:

  • Deliver consistent omnichannel experiences
  • Personalize content using real-time data
  • Experiment and optimize continuously
  • Scale securely across markets, brands, and teams

Our role is to translate these capabilities into measurable business outcomes.

  • 01

    Unified Platform

    Combines CM, commerce, experimentation, and personalization in one platform. Team can manage digital experiences from a single, integrated system.
  • 02

    Experimentation & Optimization

    Optimizely is best known for its best-in-class experimentation capabilities. Continuous improvement of user experience, engagement, and conversion based on real data, not assumptions.
  • 03

    Set of tools

    Optimizely provides a wide range of tools for web content management, eCommerce, social media, and digital marketing to easily manage your content in a very intuitive way.
  • 04

    Flexible

    Supports headles, hybrid and composable architectures, allowing organizations to integrate with best-of-breed tools and future-proof their digital ecosystem.
  • 05

    Scalable

    Can be scaled to support your growth and evolve with your new business goals. It grows with your business and adapts to your changing needs. Possibilities are endless.
  • 06

    Customizable

    Creates high personalized customer experiences across all your sales channels with customized Optimizely solutions.

Certified Experts

Optimizely Certified Experts

Our team of Optimizely certified experts brings deep platform knowledge to every project. We collaborate closely with clients to configure, customize, and optimize Optimizely, turning your content strategy into a structured, easy-to-manage platform that delivers measurable results.

From the very first day, we ensure your solution is reliable, scalable, and simple to manage. Our mission is to make content management seamless, so you can focus on connecting with your audience and driving business growth.

How We Deliver

Delivering enterprise digital experiences  

Our delivery model is designed around your business, not a fixed template. Each solution is built for performance, security, and long-term scalability. As a verifiedOptimizely solution partner, our experts help you build a flexible, scalable, and user-friendly digital product that can be adapted to meet your business's requirements.

Our team delivers robust Optimizely implementations, including:

  • Optimizely CMS and Commerce setup
  • Headless or hybrid architectures
  • Integrations with CRM, PIM, DAM, ERP, and analytics platforms
  • Custom features and extensions