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EXLRT becomes first reseller partner for SDL content and language technology

EXLRT strengthens the partnership with SDL by becoming the first SDL partner able to deliver a complete enterprise content and language platform as well as being the first partner to acquire the reseller status for SDL’s product lines.

We are pleased to announce the expansion of our core offerings in alignment with the growing customer experience needs of multi-national enterprises around the world. EXLRT recently expanded its web and content technology capabilities to include language and translation management offerings that combine to help large organizations go global faster and more effectively. Besides expanding the offerings, EXLRT is the very first agency to acquire the reseller status for SDL Web, SDL Knowledge Center, SDL Worldserver and SDL Machine Translation.

“Enterprises today must market globally just to stay in the game. But to win the game, they must market locally too. That's why we see the worlds of experience management and translation management converging. With EXLRT, leading global brands can now truly capitalize on 'glocal' marketing through a single technology partner," says Karl Johnson, Managing Director, Americas at EXLRT.

"Going global means speaking to customers, across different languages and touchpoints, around the clock. This puts enormous pressure on companies to scale their content creation, translation, and delivery efforts to meet global ambitions. Companies like EXLRT are leading the way, providing customers with the content and language solutions that tackle these converging issues," said Heather Guntrum, VP Partnerships, SDL.


EXLRT is a global content and language marketing technology agency. We partner with multi-national enterprises to enhance their digital marketing and customer experience capabilities through a combination of consulting, technology, and operations services.

We help our clients unlock the value in their content and transform it into personalized local experiences their customers love.

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